Globaloganization of Renault Management and Development Strategy
Article published by Global Edge Business Review, Michigan State University.
Executive Briefing:
This article presents the drive of Renault from the edge of bankruptcy to the rise of its model Logan to international preeminence, fame and success. At the same time, Renault concentrated its production in countries that have been considered by the major car manufacturers as solely a marketplace and not the location of their production.
Click on this web link to retrieve the article:
http://globaledge.msu.edu/resourceDesk/gBR/gBR%204-3.pdf
All comments are welcomed: contact email: saidcherkaoui@sbcglobal.net
Executive Briefing:
This article presents the drive of Renault from the edge of bankruptcy to the rise of its model Logan to international preeminence, fame and success. At the same time, Renault concentrated its production in countries that have been considered by the major car manufacturers as solely a marketplace and not the location of their production.
Click on this web link to retrieve the article:
http://globaledge.msu.edu/resourceDesk/gBR/gBR%204-3.pdf
All comments are welcomed: contact email: saidcherkaoui@sbcglobal.net
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